2010-present: Director of Analytics & Optimization, Waves Audio
Working with the company’s Marketing, eCommerce and IT teams meet CRO and SEO targets.
2005-present: Rhodes Piano Technician, Fender Rhodes LA
Rhodes piano service in Los Angeles, CA. Clients include award winning keyboard player: Dave Delhomme (American Idol) Mike McKnight (Madonna, Mariah Carey), Deron Johnson (Seal). Developed software, tools and maintenance protocols for Rhodes piano service.
2003-present: Web Developer, 2-brains.com
Online marketing and web developer for dozens of music, film and pro audio related websites. Expertise in SEO, CRO, video marketing and web analytics.
1994-present: Audio Engineer
FOH and studio engineer, mixed dozens of live shows worldwide.
1998-2002: Freelance Technician, Signal Audio, Tel Aviv, Israel
Component level troubleshooting for pro-audio equipment. Project management – commercial studios design. Part of the R&D team, equipment design, manufacturing, marketing and support.
1997-1998: Technician, Mor Audio – Tal Shachar, Tel Aviv, Israel
Component level troubleshooting for pro-audio service center, SOUNDCRAFT, CROWN, BSS, and LEXICON authorized.
1994-1998: Technician, G.W. Electronics. Ramat Hasharon, Israel
Component level troubleshooting with emphasis on pro audio and music equipment. Managed key accounts like Rimon School of Contemporary Music and The National Broadcast Authority.
1990-1993 IDF Bands, Israel
Bass player, Mixing engineer and audio maintenance tech. Initiated a training program for IDF musicians to mix their own live shows.
